Montréal Alliance
The Montréal Alliance wanted to give season-ticket holders a real benefit at the team shop — without an app to install or a coupon code to remember. We built them a Wallet card, with a 15% discount, valid all season.
Montréal Alliance is a professional basketball team in the Canadian Elite Basketball League, playing home games at Verdun Auditorium. Season-ticket holders are the backbone of the crowd, the folks who show up for every home game, merch in hand.
The brief was simple: reward the people who commit for the whole season. Not with points or tiers — with something real they’d actually use.
We designed the card in the team’s navy and red, with the wolf mark front and center. One tap at the box office or via the signup form adds it to Wallet; no app, no discount code, no printed receipt.
The season ticket holder found it easy to use, and the discount is a real incentive to buy merch.
Drop day, 30 seconds in.
One push goes out to everyone holding the pass. No subject line to skip, no sender domain to filter, no algorithm deciding who sees it. Just a notification — on a screen every member checks a hundred times a day.
Your regulars deserve better than an email blast.
Book a 20-minute call and we’ll walk through what it looks like for your brand.